Driving Change

A Vision for

Pimpri Chinchwad Municipal Corporation (PCMC) has taken initiatives towards making the city livable, resilient, safe, inclusive and sustainable. One such initiative is promoting Active Mobility and connecting city neighborhoods through green corridors/links.

00days
00hours
00minutes
00seconds

Harit-Setu: A Bridge to Change

A brand shall represent the collaborative efforts by PCMC and all stakeholders. The Harit-Setu brand is not representing an end-product but an ideology that the civil society with their active participation in collaboration with municipal authority can bring in a change and contribute to safe mobility. The brand represents a movement to bring in a change.

Key Dates:

Briefing Webinar

Session - 14 June 2025 at 4:00PM

Competition Open

9 June 2025

Last Date of Submission

30 June 2025 | 23:59 Hrs

Results

17 July 2025

Eligibility 

  • Design students across design institutes in India. 
  • Independent Professional designers and Design studio.

The competition entry is free!

Awards

First prize

₹ 3,00,000/-

1st runner up

₹ 2,00,000/-

2nd runner up

₹ 1,00,000/-

Jury’s choice

Certificate Memento

Queries:

Send emails to adiawards@adi.org.in for any queries on the Design competition.

The last date of asking queries is 18 June 2025

Jury Members

Team Grid with Popup
Ashwini Deshpande
Know More

Ashwini Deshpande

Co-founder, Director,
Elephant Design

Popup Image

Ashwini Deshpande

Co-founder, Director, Elephant Design

A Visual Communications Designer from the National Institute of Design, Ahmadabad, India, Ashwini started her design entrepreneurship journey over 35 years ago, by co-founding India’s pioneering design practice, Elephant. Elephant* is India's top-ranked independent integrated design consultancy. Ashwini leads Branding & Communication Design at Elephant. She has been part of the award-winning work for global brands in diverse segments. As a key member of The Design Alliance Asia consortium, Ashwini has collaborated with designers from 11 Asian countries on award-winning international projects including research reports, publications & seminars.

She has been a jury at marquee awards, such as the Cannes Lions (France), The One Show (USA), Pentawards London, Design for Asia Awards (HK) & Spikes Asia (Singapore). Ashwini was Jury President at the at the LIA - London International Awards, D&AD Awards - UK, MAD Stars – S. Korea and AdFest - Thailand. She is part of the Singapore Good Design Awards (SG Mark) 2025 jury.

Ashwini has lectured across more than 20 countries including ICOGRADA Design Week, Business of Design Week, International Design Congress etc. Some other international engagements include Global Social Impact Summit by Rockefeller Foundation, Copenhagen Co-creation Agenda by Danish Design Foundation and United Nations Foundation, Girl Up initiative.

She is an active member of Association of Designers of India. She co-founded The Collective, a n initiative by women creative leaders in India to foster safe workplaces and is an advisor-mentor to the ‘Indian Creative Women’ that promotes diversity in creative industry.

Ashwini is on the Advisory Boards of Design Programmes at IIT (Guwahati), IIT (Gandhinagar), Nirma University, FLAME University & Bennett University. Impact Magazine has featured Ashwini among 50 Most Influential Women in Media for ten consecutive years and she is also on the Campaign India’s A-List for several years.

Ashwini mentors start-ups through TiE - The Indus Entrepreneurs platform where she also serves on the Governing Council. She serves as an Independent Director in the Board of Indigo Paints, a listed (1 B USD) entity.

Team Grid with Popup
Ashwini Deshpande
Know More

Bapusaheb Gaikwad

Joint City Engineer at Pimpri Chinchwad Municipal Corporation

Popup Image

Bapusaheb Gaikwad

Joint City Engineer at Pimpri Chinchwad
Municipal Corporation

Bapusaheb Gaikwad is the Joint City Engineer at Pimpri Chinchwad Municipal Corporation. He heads the Urban Mobility Department. Bapusaheb Gaikwad is a transport engineer with M.Tech (Transportation Engineering) from IIT Delhi.

He has anchored many sustainable transportation projects in PCMC, like the Streetscape project, the development of public spaces, the implementation of the BRTS and Metro infrastructure, and the adoption of non-motorised transport policies. Also, he has actively participated in smart city missions challenge as a city leaders & placed PCMC in top 11 cities in challenges cycle 4 change& streets 4 people and received 1.0 cr & 0.5 cr award money from smart city mission, MoHUA. These initiatives have resulted in the creation of walkable and cyclable streets, improved public transport access, and safer junctions. Implementing the Harit Setu project is one of his key responsibilities. He has received a well-known AICMA award on 3rd June 2024 World Bicycle Day by hands of Governor of Punjab.

Team Grid with Popup
Ashwini Deshpande
Know More

AR Prasanna Desai

Architect Urban Designer, Professor
& Director. PVP College of Architecture,
Pune

Popup Image

AR Prasanna Desai

Architect Urban Designer, Professor
& Director. PVP College of Architecture,
Pune

Prasanna Desai runs an architectural and urban design practice in Pune emphasising the role of an architect in the Public Domain with a people participatory approach focusing on Equity and Empathy to Evolve an approach in Affordable Housing for the Masses as well as Safe & Socially Shared Streets leading to creation of Healthy Hygienic & Humane Neighbourhoods.

An inspiring teacher he has also been active in academics for last 4 decades mentoring & nurturing students all over India. Currently he is the Professor & Director at P.V.P. College of Architecture, Pune & has been the guiding force in establishment of Forum for Exchange & Excellence in Design FEED, an academic platform for students & architects in the city of Pune.

He firmly believes that an Architect who is trained to be a sensitive person needs also to be an aware citizen and activist thus playing a much larger role in the development of the society and contribute considerably for the betterment of the quality of built environment in the cities.

Team Grid with Popup
Ashwini Deshpande
Know More

Kashmira Medhora Dubash

Designation: Deputy Director,
Communication and Development,
ITDP India

Popup Image

Kashmira Medhora Dubash

Designation: Deputy Director,
Communication and Development,
ITDP India

Kashmira leads the Communications and Development team at ITDP India, where she is responsible for shaping and executing strategies that strengthen the organisation’s outreach and build support for sustainable mobility. Her work includes targeted engagement with key decision-makers, governments, development banks, and stakeholders through media outreach, partnerships, visual communications, and webinars.

A key focus of Kashmira’s work is supporting government agencies, including ULBs and STUs, in building their communication capacity, from developing a clear brand identity to managing day-to-day outreach. She works closely with cities to craft compelling public awareness campaigns that are rooted in behaviour change principles and tailored to local contexts.

Over the past eight years with ITDP India, Kashmira has worked closely with cities across Tamil Nadu and Maharashtra to improve walking and cycling conditions through policy reform, tactical urbanism, and design interventions. She has also facilitated numerous courses and workshops on sustainable mobility in Tamil Nadu, with an emphasis on non-motorised transport. Her experience and commitment have made her a strong advocate for communication as a tool for reform, helping shape Indian cities that are healthier, more equitable, and people-friendly.

Team Grid with Popup
Ashwini Deshpande
Know More

Chandrashekhar Badve

Design-Led Transformation Expert,
Growth & Complexity Reduction Advisor, Visionary Design Strategist

Ashwini Deshpande

Chandrashekhar Badve

Design-Led Transformation Expert,
Growth & Complexity Reduction Advisor,
Visionary Design Strategist

I partner with leaders, organizations, and brands to simplify complexity, unlock growth, and build future-ready enterprises. My work is rooted in a deep belief that design thinking, strategy, and people-centered innovation—when harmonized—can create generational impact, transforming not only businesses but industries.

With over 25 years of experience, I have helped organizations connect seemingly discreet dots into clear patterns of opportunity, reduce entropy, and unlock new pathways to growth. My focus is on turning challenges into strategic advantages through design-led, people-centric transformation.

Whether you’re building a new business model, reimagining customer experience, or simplifying legacy systems—my consulting framework helps uncover clarity, unlock potential, and deliver measurable results.

Helping organizations navigate disruption, drive innovation, and build brands with meaning. Led high-impact transformation projects across industries—FMCG, healthcare, energy, retail, technology—blending business strategy, design, and innovation to deliver results.

Team Grid with Popup
Ashwini Deshpande
Know More

Poornima Burte

Founder and Director,
Design Orb.

Popup Image

Poornima Burte

Founder and Director,
Design Orb.

Poornima is the founder and director of Design Orb. Established in 2009, Design Orb amalgamates the rigour of strategic thinking with the craft of design. She brings to the table a unique process of systems thinking that finds reflection in her work on large-scale corporate identity projects, packaging, signage and way-finding as well as design for print and electronic media. Poornima is an alumna of the National Institute of Design with over 2 decades of experience in the realm of strategic brand design. Notable projects led by Design Orb include branding for the Mumbai Metro Rail Corporation, MMRDA, and the Maha Mumbai Metro.

Poornima has served on the Governing Council of the NID Alumni Association and was part of the core committee of the Association of Designers of India, Mumbai Chapter.

Team Grid with Popup
Ashwini Deshpande
Know More

Rugwed Deshpande

Director,
Setu Advertising Pvt. Ltd.

Popup Image

Rugwed Deshpande

Director,
Setu Advertising Pvt. Ltd.

Rugwed Deshpande is a design-led communications strategist and Director at Setu Advertising, a Pune-based integrated creative agency he has led since 2001. With over two decades of experience, he combines brand thinking, design sensibility, and digital innovation to build compelling narratives for businesses across sectors. An alumnus of IIT Bombay, Rugwed is also the co-founder of Digital Art VRe, where he explores the intersection of storytelling and immersive technology through AR/VR. He is known for his human-centric approach, strategic clarity, and passion for future-ready creative solutions.

Team Grid with Popup
Ashwini Deshpande
Know More

Ranjana Dani

Senior Professor/Mentor/ Communication Design MIT
Institute of Design

Popup Image

Ranjana Dani

Senior Professor/Mentor/Communication
Design MIT Institute of Design

Teaching Graphic Design, Visualization, Advertising and Marketing Theory, Branding and Innovative Strategy, Communication for Social Impact. Committed to the core, and ever striving for continuous development of relevant skills in the learners; through innovative concepts and teaching methods regarding content and its application in design education. Has explored experimentally to be gain the status of a Professional Artist by developing a distinct style and holding exhibitions in India and abroad. A continuous interaction with Design Institutes and Design and Advertising Professionals has empowered her to stay abreast with contemporary trends.

Battle of Projects

ADI CO.LABS

Copyright 2025 © ADI Awards | For more information on Association of Designers of India – visit www.adi.org.in
Driving Change

A Vision for

Pimpri Chinchwad Municipal Corporation (PCMC) has taken initiatives towards making the city livable, resilient, safe, inclusive and sustainable. One such initiative is promoting Active Mobility and connecting city neighborhoods through green corridors/links.

00days
00hours
00minutes
00seconds
Harit-Setu: A Bridge to Change
A brand shall represent the collaborative efforts by PCMC and all stakeholders. The Harit-Setu brand is not representing an end-product but an ideology that the civil society with their active participation in collaboration with municipal authority can bring in a change and contribute to safe mobility. The brand represents a movement to bring in a change.
Key Dates:
Briefing Webinar
Session – 14 June 2025 at 4:00PM

Competition Open

9 June 2025

Last Date of Submission

30 June 2025 | 23:59 Hrs

Results

17 July 2025

Eligibility 

  • Design students across design institutes in India. 
  • Independent Professional designers and Design studio.

The competition entry is free!

Awards

First prize

₹ 3,00,000/-

1st runner up

₹ 2,00,000/-

2nd runner up

₹ 1,00,000/-

Jury’s choice

Certificate Memento

Queries:

Send emails to adiawards@adi.org.in for any queries on the Design competition

The last date of asking queries is 18 June 2025

Jury Members

Mobile Team Popup
Ashwini Deshpande
Know More

Ashwini Deshpande

Co-founder, Director,
Elephant Design

Ashwini Deshpande

Ashwini Deshpande

Co-founder, Director, Elephant Design

A Visual Communications Designer from the National Institute of Design, Ahmadabad, India, Ashwini started her design entrepreneurship journey over 35 years ago, by co-founding India’s pioneering design practice, Elephant. Elephant* is India's top-ranked independent integrated design consultancy. Ashwini leads Branding & Communication Design at Elephant. She has been part of the award- winning work for global brands in diverse segments. As a key member of The Design Alliance Asia consortium, Ashwini has collaborated with designers from 11 Asian countries on award winning international projects including research reports, publications & seminars.

She has been a jury at marquee awards, such as the Cannes Lions (France), The One Show (USA), Pentawards London, Design for Asia Awards (HK) & Spikes Asia (Singapore). Ashwini was Jury President at the at the LIA - London International Awards, D&AD Awards - UK, MAD Stars – S. Korea and AdFest - Thailand. She is part of the Singapore Good Design Awards (SG Mark) 2025 jury.

Ashwini has lectured across more than 20 countries including ICOGRADA Design Week, Business of Design Week, International Design Congress etc. Some other international engagements include Global Social Impact Summit by Rockefeller Foundation, Copenhagen Co-creation Agenda by Danish Design Foundation and United Nations Foundation, Girl Up initiative.

She is an active member of Association of Designers of India. She co-founded The Collective, an initiative by women creative leaders in India to foster safe workplaces and is an advisor-mentor to the ‘Indian Creative Women’ that promotes diversity in creative industry.

Ashwini is on the Advisory Boards of Design Programmes at IIT (Guwahati), IIT (Gandhinagar), Nirma University, FLAME University & Bennett University. Impact Magazine has featured Ashwini among 50 Most Influential Women in Media for ten consecutive years and she is also on the Campaign India’s A-List for several years.

Ashwini mentors start-ups through TiE - The Indus Entrepreneurs platform where she also serves on the Governing Council. She serves as an Independent Director in the Board of Indigo Paints, a listed (1 B USD) entity.

Mobile Team Popup
Ashwini Deshpande
Know More

Bapusaheb Gaikwad

Joint City Engineer at Pimpri Chinchwad
Municipal Corporation

Ashwini Deshpande

Bapusaheb Gaikwad

Joint City Engineer at Pimpri Chinchwad Municipal Corporation

Bapusaheb Gaikwad is the Joint City Engineer at Pimpri Chinchwad Municipal Corporation. He heads the Urban Mobility Department. Bapusaheb Gaikwad is a transport engineer with M.Tech (Transportation Engineering) from IIT Delhi.

He has anchored many sustainable transportation projects in PCMC, like the Streetscape project, the development of public spaces, the implementation of the BRTS and Metro infrastructure, and the adoption of non-motorised transport policies. Also, he has actively participated in smart city missions challenge as a city leaders & placed PCMC in top 11 cities in challenges cycle 4 change& streets 4 people and received 1.0 cr & 0.5 cr award money from smart city mission, MoHUA. These initiatives have resulted in the creation of walkable and cyclable streets, improved public transport access, and safer junctions. Implementing the Harit Setu project is one of his key responsibilities. He has received a well-known AICMA award on 3rd June 2024 World Bicycle Day by hands of Governor of Punjab.

Mobile Team Popup
Ashwini Deshpande
Know More

AR Prasanna Desai

Architect Urban Designer, Professor &
Director. PVP College of Architecture,
Pune

Ashwini Deshpande

AR Prasanna Desai

Architect Urban Designer, Professor & Director. PVP College of Architecture, Pune

Prasanna Desai runs an architectural and urban design practice in Pune emphasising the role of an architect in the Public Domain with a people participatory approach focusing on Equity and Empathy to Evolve an approach in Affordable Housing for the Masses as well as Safe & Socially Shared Streets leading to creation of Healthy Hygienic & Humane Neighbourhoods.

An inspiring teacher he has also been active in academics for last 4 decades mentoring & nurturing students all over India. Currently he is the Professor & Director at P.V.P. College of Architecture, Pune & has been the guiding force in establishment of Forum for Exchange & Excellence in Design FEED, an academic platform for students & architects in the city of Pune.

He firmly believes that an Architect who is trained to be a sensitive person needs also to be an aware citizen and activist thus playing a much larger role in the development of the society and contribute considerably for the betterment of the quality of built environment in the cities.

Mobile Team Popup
Ashwini Deshpande
Know More

Kashmira Medhora Dubash

Designation: Deputy Director,
Communication and Development,
ITDP India

Ashwini Deshpande

Kashmira Medhora Dubash

Designation: Deputy Director, Communication and Development,ITDP Indian

Kashmira leads the Communications and Development team at ITDP India, where she is responsible for shaping and executing strategies that strengthen the organisation’s outreach and build support for sustainable mobility. Her work includes targeted engagement with key decision-makers, governments, development banks, and stakeholders through media outreach, partnerships, visual communications, and webinars.

A key focus of Kashmira’s work is supporting government agencies, including ULBs and STUs, in building their communication capacity, from developing a clear brand identity to managing day-to-day outreach. She works closely with cities to craft compelling public awareness campaigns that are rooted in behaviour change principles and tailored to local contexts.

Over the past eight years with ITDP India, Kashmira has worked closely with cities across Tamil Nadu and Maharashtra to improve walking and cycling conditions through policy reform, tactical urbanism, and design interventions. She has also facilitated numerous courses and workshops on sustainable mobility in Tamil Nadu, with an emphasis on non-motorised transport. Her experience and commitment have made her a strong advocate for communication as a tool for reform, helping shape Indian cities that are healthier, more equitable, and people-friendly.

Mobile Team Popup
Ashwini Deshpande
Know More

Chandrashekhar Badve

Design-Led Transformation Expert,
Growth & Complexity Reduction Advisor, Visionary Design Strategist

Ashwini Deshpande

Chandrashekhar Badve

Design-Led Transformation Expert, Growth & Complexity Reduction Advisor, Visionary Design Strategist

I partner with leaders, organizations, and brands to simplify complexity, unlock growth, and build future-ready enterprises. My work is rooted in a deep belief that design thinking, strategy, and people-centered innovation—when harmonized—can create generational impact, transforming not only businesses but industries.

With over 25 years of experience, I have helped organizations connect seemingly discreet dots into clear patterns of opportunity, reduce entropy, and unlock new pathways to growth. My focus is on turning challenges into strategic advantages through design-led, people-centric transformation.

Whether you’re building a new business model, reimagining customer experience, or simplifying legacy systems—my consulting framework helps uncover clarity, unlock potential, and deliver measurable results.

Helping organizations navigate disruption, drive innovation, and build brands with meaning. Led high-impact transformation projects across industries—FMCG, healthcare, energy, retail, technology—blending business strategy, design, and innovation to deliver results.

Mobile Team Popup
Ashwini Deshpande
Know More

Poornima Burte

Founder and Director, Design Orb.

Ashwini Deshpande

Poornima Burte

Founder and Director, Design Orb.

Poornima is the founder and director of Design Orb. Established in 2009, Design Orb amalgamates the rigour of strategic thinking with the craft of design. She brings to the table a unique process of systems thinking that finds reflection in her work on large-scale corporate identity projects, packaging, signage and way-finding as well as design for print and electronic media. Poornima is an alumna of the National Institute of Design with over 2 decades of experience in the realm of strategic brand design. Notable projects led by Design Orb include branding for the Mumbai Metro Rail Corporation, MMRDA, and the Maha Mumbai Metro.

Poornima has served on the Governing Council of the NID Alumni Association and was part of the core committee of the Association of Designers of India, Mumbai Chapter.

Mobile Team Popup
Ashwini Deshpande
Know More

Rugwed Deshpande

Director, Setu Advertising Pvt. Ltd.

Ashwini Deshpande

Rugwed Deshpande

Director, Setu Advertising Pvt. Ltd.n

Rugwed Deshpande is a design-led communications strategist and Director at Setu Advertising, a Pune-based integrated creative agency he has led since 2001. With over two decades of experience, he combines brand thinking, design sensibility, and digital innovation to build compelling narratives for businesses across sectors. An alumnus of IIT Bombay, Rugwed is also the co-founder of Digital Art VRe, where he explores the intersection of storytelling and immersive technology through AR/VR. He is known for his human-centric approach, strategic clarity, and passion for future-ready creative solutions.

Mobile Team Popup
Ashwini Deshpande
Know More

Ranjana Dani

Senior Professor/Mentor/Communication
Design MIT Institute of Design

Ashwini Deshpande

Ranjana Dani

Senior Professor/Mentor/Communication Design MIT Institute of Design

Teaching Graphic Design, Visualization, Advertising and Marketing Theory, Branding and Innovative Strategy, Communication for Social Impact. Committed to the core, and ever striving for continuous development of relevant skills in the learners; through innovative concepts and teaching methods regarding content and its application in design education. Has explored experimentally to be gain the status of a Professional Artist by developing a distinct style and holding exhibitions in India and abroad. A continuous interaction with Design Institutes and Design and Advertising Professionals has empowered her to stay abreast with contemporary trends.

Battle of Projects

ADI CO.LABS

Copyright 2025 © ADI Awards
For more information on Association of Designers of India – visit www.adi.org.in